Proven Strategies To Increase Followers To Your Instagram Account

Following the massive success of Facebook and YouTube, Instagram has emerged as a social media sensation. According to Statista, Instagram boasts approximately 2 billion active users every month. This makes it one of the most widely used platforms globally.

This massive user base on Instagram gives golden opportunities to users to market their products and services online. However the key to this marketing strategy lies in the follower. Put simply, you need a good number of followers to leverage Instagram’s marketing potential. But the question is how to get more followers on Instagram?

If you already have an Instagram account and actively post content but still aren’t gaining followers, it may be time to rethink your strategy as well as account. Yes, you got that right! Creating a new account can increase your chances of attracting followers.   Let us see how!

One  Word Strategy To Optimize Instagram Algorithm

It may sound surprising to you, but creating an Instagram account using a one-word strategy can be really beneficial in getting more followers. First, you need to pick the relevant keyword for your service and then use it everywhere when creating an Instagram account.

Let’s take an example for better clarity. For instance, you have a sweet shop in Mohali whose name is “Sugar Bliss”. Now pick the keyword “Sweet shop Mohali”.

• First, open a new email account that must include this keyword. You can create something like “sugarblisssweetshopmohali@gmail.com.”
• Create a new Instagram account using this email address.
• As soon as you start creating Instagram account you need to choose user name. So, again you need to craft the user name that must include keyword “sweetshopmohali.” Suppose you are the owner and your name is Karan, you can choose “KaranSweetShopMohali.”
• Then choose a profile name and embed keyword with that also. For example “Sugar Bliss Sweet Shop Mohali.”
• Moving to the bio section, here you also need to include the same keyword anywhere organically.

• Apart from this, don’t overlook to put the keyword “Sweet Shop Mohali” in every post. Also include hashtags #sweet, #shop, #mohali.

This will really help Insta’s search engine to understand about your business and where it is located. It wil show your posts to the relevant audience and reflect your business when someone searches for sweet shop in Mohali. And eventually, the chances to getting more followers.

This is just one aspect of growing your follower count. Next, let’s explore how to enhance the visibility of your business on Instagram’s Explore page.

How To Explore Yourself On Explore Page

The most common thing people make on Instagram is following celebrities and friends. Please don’t do this, it can impact your search. The Instagram algo will get confused and  not understand as well as categorize your business correctly. And if the algorithm doesn’t recognize your interest, it will become quite difficult for it to recommend your content to an audience who may be genuinely interested in your offerings.

To make sure that Instagram understands what you are into and what you actually want to promote, follow only genuine people as well as accounts related to your industry. For instance, you should follow other sweet shop owners in Mohali. It will be more beneficial if they follow you back, so don’t forget to request them for the same. Not only that, you can also comment on their account to start a conversation. But only with the selected one. This will help to show your content to their followers, which eventually increases your reach.

Common Mistakes To Avoid

Making Too Long Reels

It is vital to note that, on average, people see the reel for 3 seconds. Therefore, we suggest you do not make reels that are very long. It would be better to shoot a video that is between 8 and 15 seconds long. And for some long-form videos, you can keep it to 30 seconds. If people watch your full video, the Insta algo will think that your content is good and reflects a wider audience. On the flip side, if people

Do Not Get Fake Followers

Getting fake followers may sound tempting. But it can impact your visibility on Instagram. Yes, this is true! How? Actually, the fake followers will not take action on whatever you post. Thus, Instagram will think that your content is of no use, which eventually decreases your rating as well as reach.

Do Not Run Ads With an Organic Account

Although it will be great to run ads using Facebook Ad Management, do not run from the same account with which you are growing organically. Use a separate Insta account to target the right audience.

Things To Consider When Creating Content For Instagram

• First of all, the quality of reels, videos and pictures must be good. Don’t expect high level quality by using a phone. Invest in DSL or other high resolution cameras such as Instagram to boost your post.
• Many people ignore adding music to their content. But, remember it is an imperative element. The reason is Instagram always wants everything entertaining on its platform and music is the ideal way to do so.
• Adding a cover picture is also important. It gives a polished and professional appearance to your content. Cover pic grabs the attention of the audience and the chances are your content will be distributed to more people.
• It is pivotal to note that if there is a good engagement in your post, the Instagram will show it to more people. One of the best way to boost engagement is automation tool. Yes, you can use DM bot such as Manychat. This tool will automatically message the Instagram user who comment on your post. It may ask how can I help or contact details etc. Apart from engagement, it can also increase your sales.

Final Thoughts

So, it was all about increasing followers on Instagram. By taking into account the above elements, you can stay ahead on Instagram and leverage all its benefits. So, what are you waiting for? Create an account now and turn Insta into an ultimate marketing tool.